SXSW Music Festival
Berkli Johnson is a Music Programmer for the SXSW Music Festival in Austin, Texas. Her journey began as an intern in 2019 and then progressed to full time in 2021 working to bring new and emerging talent to the festival. She is responsible for organizing around 25-35 unique showcases a year ranging from underground genres like ska, all the way up to major labels and agencies. Additionally, she has a focus on countries including Sweden, Denmark, Finland, and Norway in order to help them discover opportunities at the event and showcase their artists. Although her personal music taste cannot be easily pinpointed, she is always excited to discover something new.