Jeff is the co-founder of Un-Convention, a series of music industry conferences and showcases that have brought together thousands of artists and music professionals, both nationally and internationally over the course of 111 events on 5 continents. This has enabled him to work in a broad range of contexts, both in the UK, as well as around the world in countries such as The Netherlands, Poland, Liberia, and Australia, and with everyone from bedroom producers and DIY labels to multi-million selling artists and major festivals and corporations. He is also one of the founding members of a European-wide talent development project called JUMP.
As well as Un-Convention, Jeff has run independent record labels, and books artists for festivals. He has helped to establish several music co-operatives in Africa, a Regional Music Scene Network, and a live music touring model which enables artists in 85 towns and cities across the UK to play to new audiences. He is currently a member of the Great Manchester Music Commission.