Mikey Jonns started This Feeling as a monthly club night in London 2006 and it has since evolved to be the no1 guitar music event in the UK, hosting shows in numerous cities all over the country. Mikey and his team has developed This Feeling into a brand, being a music site and an important tour promoter in 50+ cities and towns in the UK and also run stages at some of the biggest music events in England, such as The Great Escape, Truck, Y Not and Isle of Wight Festival.
The strategy has been to work hard to put on the best new bands and then keep on supporting them. They have been early onto huge acts such as Blossoms, Gerry Cinnamon, Catfish & the Bottlemen, The Lathums, The Mysterines and many more and continue to hold their position as an authority when it comes to predicting the guitar bands we will listen to tomorrow.
"When rock and roll makes its glorious comeback you can bet your arse you will have heard it first at This Feeling." (Noel Gallagher)