Playground Music Scandinavia
A&R at Playground Music, the biggest independent music company across all of Scandinavia, focusing on developing acts across a wide range of popular music genres and recently been working acts like Mando Diao, Eagle-Eye Cherry, Dina Ögon, Julia Adams, Harriet Nauer, Kristofer Greczula and many more. Patrik has been in the music biz close to 30 years now and was one of the original founders of the company back in 1999. He had a period away from Playground working as a consultant and manager on a local and international level plus doing loads of lectures/panels/workshops locally and worldwide.
Patrik was part of the board for both SOM (the umbrella organisation for all indies) and Export Music Sweden during several years. In that role Patrik was instrumental and key in developing the now established Manifest on Tour concept.