This has been some year and we're all been affected in some way. Those involved in music might have been affected a bit more. Viva Sounds included, but to cancel/postpone was never something we talked about and after weighing options we decided that our love for live is far bigger than our competence in digital, and therefore Viva Sounds will be LIVE. Not digital. We will not be doing anything online. Just like last year - if you want in on the fun you have to show up.
We're doing adjustments, of course, and there will be less shows, less venues, less tickets and only thing bigger compared to last year will be the distancing. Doing an event based on people moving around and meeting is not the in-thing, well aware, so this is how Viva Sounds will look, to muscle up as a fun and safe space:
We are inviting guests and artists from other countries too, as long as restrictions allow, but far less and closer to Gothenburg compared to last year. We will start to present our line-up by Nov 2nd, same day our tickets go on sale, and we can't wait to show you what we've planned.
Last, it feels great to work with such partners as we do, who have been helping us, giving us strength and keeping that needed PMA through this period of confusion.