CONFERENCE


Once again we're happy to put people in chairs for conversations. We're running our conference on Saturday, daytime, and most sessions at Pustervik, on two stages - Klubben and Matsalen - but we also got people talking at The Abyss. We'll only be doing topics we find interesting and we're glad to say we got the right people in for it. 

You won't find a more open conference than this one so leave your attitude by the door and make the most of it. This is Viva Sounds, Gothenburg, and we're all just people looking for other people to connect with and move forward. Welcome!

KLUBBEN

 

10.30 : I’M GONNA BE (500 MILES)
How’s the Swedish music industry doing today?
After a long pandemic it’s time to start things up again. For the small companies it became obvious that they were not prioritized during the crisis. So what support would speed up their recovery? Economic business support? Cultural funds? Networking support? What can small businesses do to grow and level up themselves?
Presented by SOM & Svensk Live (in Swedish) 
----------------------------------------------
Eva Karman Reinhold, SOM 

Joppe Pihlgren, Svensk Live
Tobba Andersson, Zorch Productions

11.30 : WELCOME TO THE JUNGLE
Presentations of different areas at Studiefrämjandet.
Study association Studiefrämjandet will do short presentations of their work around; the network VG Live, the live stages of Nemis, their work in Gothenburg and present the seminar Build Your Audience, with Tomas Jernberg.
Presented by Studiefrämjandet (in Swedish)
----------------------------------------------
Christian Trollvik, VG Live
Jonas Källsbäck, Nemis
Glen Sandgren, Studiefrämjandet Göteborg
Tomas Jernberg, Dimberg Jernberg Management

13.30 : HAVE LOVE, WILL TRAVEL
New careers.
In order to create the big acts of tomorrow, the building up phase of artists and bands must start today. How do venues help upcoming artists grow? How much airplay is given by the radio stations? How many new signings with long term plans are done? Are labels, agents, radio and venues in talks about new artists?
----------------------------------------------
Annika Jonsson, Vega, DK
David Mortimer-Hawkins, Sony Music
Lilia Ohls, Tapete Records/Hafenklang, DE
John Kennedy, Radio X, UK

15.30 : TODAY YOUR LOVE, TOMORROW THE WORLD!
International plans.
The sold out tour in a foreign country seems to be the holy grail for a lot of bands and artists, so where do you start? How do you know which market to aim for? Can you build an audience just by touring? Can a PR-campaign help you reach out internationally? How often do venues or festivals book unknown, foreign acts? 
----------------------------------------------
Mike Bell, New Colossus Festival, US
James Barker, Mystic Sons, UK
Michelle Smidt, Loppen, DK

MATSALEN

 

11.00 : WITH A LITTLE HELP FROM MY FRIENDS
Artist development.
The career of an artist, or a band, runs in many lanes, which ones are best handled by who? What does the term ”team” really mean? How do you get one together? Do you need a label to get an agent, or is it the other way around? When do you need a management? And what’s up with the A&R? Is the ideal set-up different for an artist vs a band? Let’s find out.
----------------------------------------------
Elaine Glantz, Make Wave Productions
Patrik Larsson, Playground Music
Anika Mottershaw, Bella Union, UK

Quirin Fischer, Popup Records, DE

12.30 : NINE TO FIVE
Digital distribution.

There are many distribution set-ups out there so it's time to break down what they do and how they operate different from each other. Does it cost money to have your music distributed? What data will they collect for you and how can you use it? Do they really take an interest in pushing your music? Can they help your career forward? What kinda services are available?
----------------------------------------------
Torny Gottberg, Secretly Noord
Nikoo Sadr, The Orchard
Daniel Tivemark, Ingrooves

14.30 : BY THE RIVERS OF BABYLON

Income, money, revenue (or the lack of it).
The artist writes the song, the label releases it, the distributor gets it available, the dsp carries it, the pr promotes it, the radio plays it, the fan listens to it, the agent books it, the venue puts it on stage and the audience buys the ticket. How many people are part in the chain of a song? Who can help you put wings on it? How do you strategize the ways your song can travel and create income?
----------------------------------------------
Fredrik Andersson, Welfare Sounds/Pace Management
Martiina Putnik, Monday Morning Management, EE
Luke Reilly, PNKSLM Recordings

16.30 : I CAN SEE CLEARLY NOW

New ideas, projects, companies, strategies. 

The pandemic closed a lot of things down, but some decided to start things up instead. How many of these initiatives will stay around when things are more back to normal? Are the digital solutions that’s been dominating the airwaves here to stay? What kind of projects are needed for the future, and how can we make them last? What’s the score on these new ideas?
----------------------------------------------
Ryan Cook, Low-Fi Concerts
Jessica Belenius, Jubel
Esteban Ruiz, TEC!, ES 


THE ABYSS

 

14.00 : RAINBOW IN THE DARK
The transformation of metal. 
How did metal go from dangerous and underground to a genre even your grandmother can appreciate? Will it ever be considered shocking again? Does it even want to? And how can metal move the most tickets, sell out stadiums, have the most loyal fans in the world - and be so totally kept out of the trendy contexts? 
----------------------------------------------
Maja Sofic, The Abyss
Alexi Front, Scorched Tundra, US
Richard Jones, Sheltered Life PR, UK

15.30 : CHILDREN OF THE GRAVE
The metal festival circuit.
As given as it’s raining in Gothenburg, the metal festivals come back every year. How can there be so many festivals in this genre that have passed their teenage years compared to pop, or any other genre specific festival? How do they keep the attraction, on bands and audiences? How many new ideas have entered the metal festival circuit?
----------------------------------------------
Ricardo Veiga, SWR Barroselas Metalfest, PT
Silje Wergeland, Beyond the Gates, NO
Chris Jäger, Summer Breeze Open Air, DE

17.00 : ROCKPODDENS STORA TRUMMISPRIS
Rockpodden’s great drummer award
This award is annually given to one of all the fantastic drummers who’s: "given pleasure to our lives on stage and on record for many years". Sweden have a tradition of musicians in the absolute world elite on all instruments, but since drummers usually end up at the back of the stage even though they are always a little cooler than the rest, this award is putting them front and center.  
----------------------------------------------
Presented by Rockpodden

 

KLUBBEN

 

10.30 : I’M GONNA BE (500 MILES)
How’s the Swedish music industry doing today?
After a long pandemic it’s time to start things up again. For the small companies it became obvious that they were not prioritized during the crisis. So what support would speed up their recovery? Economic business support? Cultural funds? Networking support? What can small businesses do to grow and level up themselves?
Presented by SOM & Svensk Live (in Swedish) 
----------------------------------------------
Eva Karman Reinhold, SOM 

Joppe Pihlgren, Svensk Live
Tobba Andersson, Zorch Productions

11.30 : WELCOME TO THE JUNGLE
Presentations of different areas at Studiefrämjandet.
Study association Studiefrämjandet will do short presentations of their work around; the network VG Live, the live stages of Nemis, their work in Gothenburg and present the seminar Build Your Audience, with Tomas Jernberg.
Presented by Studiefrämjandet (in Swedish)
----------------------------------------------
Christian Trollvik, VG Live
Jonas Källsbäck, Nemis
Glen Sandgren, Studiefrämjandet Göteborg
Tomas Jernberg, Dimberg Jernberg Management

13.30 : HAVE LOVE, WILL TRAVEL
New careers.
In order to create the big acts of tomorrow, the building up phase of artists and bands must start today. How do venues help upcoming artists grow? How much airplay is given by the radio stations? How many new signings with long term plans are done? Are labels, agents, radio and venues in talks about new artists?
----------------------------------------------
Annika Jonsson, Vega, DK
David Mortimer-Hawkins, Sony Music
Lilia Ohls, Tapete Records/Hafenklang, DE
John Kennedy, Radio X, UK

15.30 : TODAY YOUR LOVE, TOMORROW THE WORLD!
International plans.
The sold out tour in a foreign country seems to be the holy grail for a lot of bands and artists, so where do you start? How do you know which market to aim for? Can you build an audience just by touring? Can a PR-campaign help you reach out internationally? How often do venues or festivals book unknown, foreign acts? 
----------------------------------------------
Mike Bell, New Colossus Festival, US
James Barker, Mystic Sons, UK
Michelle Smidt, Loppen, DK

MATSALEN

 

11.00 : WITH A LITTLE HELP FROM MY FRIENDS
Artist development.
The career of an artist, or a band, runs in many lanes, which ones are best handled by who? What does the term ”team” really mean? How do you get one together? Do you need a label to get an agent, or is it the other way around? When do you need a management? And what’s up with the A&R? Is the ideal set-up different for an artist vs a band? Let’s find out.
----------------------------------------------
Elaine Glantz, Make Wave Productions
Patrik Larsson, Playground Music
Anika Mottershaw, Bella Union, UK

Quirin Fischer, Popup Records, DE

12.30 : NINE TO FIVE
Digital distribution.

There are many distribution set-ups out there so it's time to break down what they do and how they operate different from each other. Does it cost money to have your music distributed? What data will they collect for you and how can you use it? Do they really take an interest in pushing your music? Can they help your career forward? What kinda services are available?
----------------------------------------------
Torny Gottberg, Secretly Noord
Nikoo Sadr, The Orchard
Daniel Tivemark, Ingrooves

14.30 : BY THE RIVERS OF BABYLON

Income, money, revenue (or the lack of it).
The artist writes the song, the label releases it, the distributor gets it available, the dsp carries it, the pr promotes it, the radio plays it, the fan listens to it, the agent books it, the venue puts it on stage and the audience buys the ticket. How many people are part in the chain of a song? Who can help you put wings on it? How do you strategize the ways your song can travel and create income?
----------------------------------------------
Fredrik Andersson, Welfare Sounds/Pace Management
Martiina Putnik, Monday Morning Management, EE
Luke Reilly, PNKSLM Recordings

16.30 : I CAN SEE CLEARLY NOW

New ideas, projects, companies, strategies. 

The pandemic closed a lot of things down, but some decided to start things up instead. How many of these initiatives will stay around when things are more back to normal? Are the digital solutions that’s been dominating the airwaves here to stay? What kind of projects are needed for the future, and how can we make them last? What’s the score on these new ideas?
----------------------------------------------
Ryan Cook, Low-Fi Concerts
Jessica Belenius, Jubel
Esteban Ruiz, TEC!, ES 


THE ABYSS

 

14.00 : RAINBOW IN THE DARK
The transformation of metal. 
How did metal go from dangerous and underground to a genre even your grandmother can appreciate? Will it ever be considered shocking again? Does it even want to? And how can metal move the most tickets, sell out stadiums, have the most loyal fans in the world - and be so totally kept out of the trendy contexts? 
----------------------------------------------
Maja Sofic, The Abyss
Alexi Front, Scorched Tundra, US
Richard Jones, Sheltered Life PR, UK

15.30 : CHILDREN OF THE GRAVE
The metal festival circuit.
As given as it’s raining in Gothenburg, the metal festivals come back every year. How can there be so many festivals in this genre that have passed their teenage years compared to pop, or any other genre specific festival? How do they keep the attraction, on bands and audiences? How many new ideas have entered the metal festival circuit?
----------------------------------------------
Ricardo Veiga, SWR Barroselas Metalfest, PT
Silje Wergeland, Beyond the Gates, NO
Chris Jäger, Summer Breeze Open Air, DE

17.00 : ROCKPODDENS STORA TRUMMISPRIS
Rockpodden’s great drummer award
This award is annually given to one of all the fantastic drummers who’s: "given pleasure to our lives on stage and on record for many years". Sweden have a tradition of musicians in the absolute world elite on all instruments, but since drummers usually end up at the back of the stage even though they are always a little cooler than the rest, this award is putting them front and center.  
----------------------------------------------
Presented by Rockpodden

 

GET THE LATEST NEWS

OPERATED BY